HLC is a unique management consulting firm, focused on sales and marketing management and performance, that delivers business development solutions to organizations involved in complex sales. Our customized programs assist our customers in the professional development of their sales and marketing teams and in optimizing and executing their go-to-market strategy.

In today's volatile marketplace, to acquire, expand and retain long-term, profitable customer relationships, companies need to not only protect their turf, but aggressively challenge their market space with a team of highly-skilled professionals. It's hard to clearly differentiate solutions while recognizing that the best marketing strategies are diluted or lost by the time they reach quality customers.

HLC works with executive teams in the deployment of strategic sales and marketing solutions. We partner with sales, marketing and product teams to tackle complex sales issues, marketing strategies, professional training and new product strategies.

 

That Capture Value and Sustained Competitive Advantage For Professionals That Want Control of Emerging and Shifting Forces in Complex Sales.

Fluctuating customer requirements and competitive forces are putting more pressure on marketing and are demanding superior sales and marketing strategy and tactical execution. The cycle time from product creation, to product launch, for a winning go-to-market strategy, leaves no margin for error.

The rapid commoditization of complex solutions calls for concise marketing strategy and timely execution, yet many companies are finding their best sales and marketing strategies are highly-diluted by the time they reach the customer.
 

HLC provides a spectrum of services from full proposal management and production services, to specific proposal consulting tasks, including:

• Assistance in pre-RFP planning and positioning 
  Solution analysis and development.
• Competitive analysis.
• Analyzing the RFP and contributing to the bid/no-bid decision Proposal outline.
• Designing a responsive, winning program and proposal strategy Creating compelling proposal themes and stories.
• Overall proposal or volume management.
• Selected writing and editing assignments. 
• Review teams and critique.
• Writing and editing assignments, including statments of work and GSA schedules.
• Pricing strategy.
• Preparation for orals and Q&A.
• Preparation for negotiations. 
• Extensive knowldge of General Services Administration (GSA) Transportation Management Services Solutions (TMSS) and Centralized Household Goods Traffic Management Progran (CHAMP)
• Knowledge of Surface Deployment and Distribution Command (SDDC) Department of Defense Transportation Management System.
  
   

When considering outsourcing of proposal work, it is often best to find a good balance between the use of in-house and outside resources. No matter how good the outside proposal consultant, inside content providers, technical personnel and management reviewers are critical to success. We work with you to formulate the best use of resources and identify clear organizational responsibilities between in-house and outside resources.

Focus on what your company does best. Don't let the lack of in-house proposal talent reduce your probability of winning.